Package identity name

The package identity name is the permanent MSIX / APPX identity for Microsoft Store — reverse-DNS style (for example com.company.app).

• 3–255 characters; each segment starts with a letter
• Only lowercase letters, digits, and underscores
• Must match AppxManifest.xml Identity Name and Partner Center reservation
• Cannot change after the first Store release

Stored in {project folder}\.apa\stores\microsoft-store.json.